Vitamin A is known for their hip-slimming, curve-hugging, bust-boosting, figure-flattering swimsuits. Inspired by travel, modern art, and the cult of global style-setters who collect their designs (Gwyneth Paltrow, Scarlett Johansson, Jessica Alba, and Rihanna, to name a few). They're, also, known for the LBB—the Little Black Bikini™, as essential as the little black dress—and their signature California Cut. They're all about sexy, sun-kissed California beauty.
Apart from providing you with figure-flattering designs, they also beautify the beach by doing their part -- to lighten their environmental footprint with the exclusive new EcoLux™ matte superfine jersey, which is made with recycled nylon fiber. Also, their prints are created, whenever possible, with waterless digital technology at factories specially chosen for their innovative approaches to conserving electricity and water.